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Operational Approach

to Crisis

Support for Leaders and Teams

WHAT SETS RAVENYARD APART

Crisis management is typically handled by PR firms, but we believe that outward-facing communications are only one aspect of an incredibly complex picture.

In a crisis, how do you communicate to your employees, your investors, your community? How do you balance your legal strategy and regulatory response with your brand reputation? And how do you manage the experience? Because crisis brings very specific challenges, our approach includes:

OPERATIONAL RESPONSE TO CRISIS

  • Process-based orientation with checklists and timelines

  • Systematic communications analysis

SUPPORT FOR LEADERS AND TEAMS

  • Help to avoid burnout and distraction

  • Focus on how crisis affects family and community relationships

"WALK-IN-READY" TECHNICAL EXPERTISE

  • Deep experience in law, finance, and marketing/communications

"Walk-in-Ready" Technical Expertise

What sets us apart isn't just our credentials, but our unique lived experience 

OUR TEAM

Meredith Wilson Parfet

Meredith Parfet

CEO, FOUNDER

Jenny Schmidt

Jenny Schmidt

DIRECTOR OF COMMUNICATIONS

Aaron Solomon

Aaron Solomon

DIRECTOR OF STRATEGY, LEGAL LIAISON