Jenny Schmidt is the Director of Communications for Ravenyard Group. Jenny helped to found Ravenyard after finding herself on the client side of traditional crisis management services and being disappointed by a lack of process, a lack of empathy, and in some cases, a lack of expertise. Crisis is hard. It’s made that much harder when you don’t have someone guiding you through the process. Luckily, Jenny has been told that her "superpower" is her ability to be an anchor of calm and focus amongst chaos.


Jenny believes in the power of a well-crafted narrative to illuminate, inspire, and to clarify. She is a proficient brand strategist and communications specialist across numerous fields – from finance to non-profit to natural foods. She has extensive experience in communicating to relevant stakeholders across multiple media channels, building and positioning brands, and general product and services marketing.


Jenny holds an MBA from the University of Chicago Booth School of Business and a BA in Psychology and Sociology from Wesleyan University.